Breakfast ASBOs
by dava on Nov.14, 2009, under General
Anyone from the Uk, and born seventies will remember a time when Weetabix thought it’d be a good idea to have wheat based skinheads tout their brand of cereal.
Breakfast ASBOs
You’ll fondly remember the catchphrase ‘If you know what’s good for you!’ and the shrill ‘OK!’ at the end of the commercial. Oh, weren’t they lovely little rogues?
I *hated* the Weetabix crew. HATED them. What you’ve got to remember is only a small selection of advertising works the way it should on children, but this wasn’t one of them :-
Advertising Exec:
‘Okay, let’s get across the message that if you eat Weetabix you’ll be big, strong, confident and sound like Bob Hoskins! This is a good message to teach the kids!’
and it translated as
11 year old School Bully:
‘This advert is brilliant. Me and my mates can learn from these guys’.
The next day the schoolyard had become a marching ground for a thug renaissance. It didn’t take long for me to realise i was, in fact, a ‘Titchy Breakfast’. I think the cartoon weetabix were meant to be Skinheads in the proper sense (ie Rude Boys, not the National Front), but to me they were just scary. They were essentially the bad kids at the back of the bus, or street corner that you had to walk past (and try not get tripped up, of course). I mean, even the squeaky one that said ‘OK’ had an edge. He was the wild card. The others might beat you up, but Brian was the one might actually cut you, and giggled as the police dragged him away.
As the years passed it got worse, in some respects. Britain was suddenly gripped by breakdance fever, and the Weetabix monsters had to adapt. It was the beginning of the Weetabix hoodies. I tell you if the Weetabix characters were still around today they’d be Weetachavs.
Bastard things…..
Dava
7 Comments for this entry
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Jared Earle
November 14th, 2009 on 8:53 pmDava writes about Breakfast ASBOs on MonsterBook http://bit.ly/25zHXV
November 14th, 2009 on 8:51 pm
The Weetabix skinheads – Dunk, Brian, Crunch, Brains and Bixie – are a perfect example of a Five Man Band.
November 14th, 2009 on 9:00 pm
Yes, it’s all true. But the Weetabix crew must BURN just the same.
Dave
November 15th, 2009 on 12:19 am
If you have a problem, if no one else can help, and if you can find them, maybe you can hire a fucking breakfast cereal.
November 15th, 2009 on 12:20 am
I hope they drowned in milk….
Dava
November 15th, 2009 on 12:47 pm
It’s all leftist lies I tell you.
I was in no way influenced into eating weetabix by this advertising. (fib)
However, I can see how small minded individuals would see this as an excuse to bully others in new(er)ways.
Personally,I believe all advertising is out to make you into some form of mindless moron.
Now, where’s my torch and pitchfork…
November 16th, 2009 on 11:00 am
Definitely not Trojan Skins.
November 16th, 2009 on 12:58 pm
yeah, they blew their hard rep when they started ‘breakdancing’
Dava